Who We Are

Our Way of Being

The essence that drives us is GROWTH. Discover our “owner” culture, the values that respect family, and the ambitious vision that puts the customer at the center of every Bold decision.

A letter from the president

To talk about the future of Bold, it is essential to remember where we came from.

It all began more than 25 years ago, with a dream of building a business that I shared with my parents, Arlindo Benedito and Maria Goreti Sebold, and with my wife, Nadia Raquel Minelli Sebold.

In August 2001, at the back of my parents’ house in Jaraguá do Sul (SC), we started a journey marked by hard work, family values, and a great deal of determination. What began small is today a Brazilian multinational and a benchmark in South America for acrylic, polycarbonate, ACM, PETG, PVC, polystyrene, and engineering plastics.

From the very beginning, we have believed in the power of people. Employees, customers, and suppliers are an essential part of our journey. Our culture is lived out every day by our leaders and by the Bolders, as we fondly call our team. That unity allowed us to build a company with solid, sustainable growth, closely connected to the needs of the market.

Today, with a presence in Brazil, Colombia, Chile, Mexico, and China, we continue to expand across the industrial, construction, and visual communication sectors. Our commitment is to create opportunities, foster professional and personal growth, and strengthen the communities where we operate.

We are proud to see internal talent taking on strategic positions at our subsidiaries, reflecting how we value people in every achievement. We remain open to new ideas, to diversity, and to inclusion, moving forward as an increasingly global company.

Our purpose is clear: to contribute to the growth of people and of the world. Because at Bold, ’the world inspires us’.”

 

Ralf Benedito Sebold
CEO, President, Founder, and Partner.

The Essence of Bold

Our institutional pillars

Mission

To GROW by creating value for our CUSTOMERS.

We work to create opportunities for rapid, continuous, and sustainable GROWTH and development for all our CUSTOMERS, BOLDERS, and the communities we are part of.

Vision

A BRAZILIAN MULTINATIONAL, driven by growth and made of people who dream big.

The desire to grow moves and inspires us every day.

With simplicity and by contributing to people’s growth, we want to make history and be the benchmark brand in the VISUAL COMMUNICATION, MANUFACTURING, AND CONSTRUCTION SEGMENTS OF THE AMERICAS.

Purpose

To contribute to the GROWTH of people.

Values

The Values That Drive Us

We are cost-conscious

Seeking more resources to support our GROWTH, in a sustainable and PROFITABLE way.

We serve the customer

With joy, humility, and flexibility, aiming to be a benchmark in customer relationships.

We respect God and Family

First and foremost, we respect GOD in all denominations and the FAMILY as the foundation of society.

People and diversity

We reward our “TALENTS,” creating GROWTH opportunities based on their own merits.

We are always truthful and straightforward

We need no tricks to achieve or to explain anything.

We dream big

We have no tolerance for “it’s impossible” or “it can’t be done.”

We are all owners

We are a company made up of OWNERS. OWNERS take responsibility for their results;

Leadership by example

We do what we say.

The world inspires us

We work every day to be a global company